Digital Marketing December 2023


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Assignment Sample Solution: Digital Marketing December 2023

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: Digital Marketing December 2023

Internal Assignment Applicable for December 2023 Examination

Q 1.) Ms. Sophia envisions establishing an innovative app called “Jewels4All” dedicated to offering a wide range of jewelry pieces. Jewels4All will act as a comprehensive aggregator platform for jewelry vendors, both established brands and independent artisans, to showcase and sell their products. The app will also feature a collection of exquisite jewelry designed and manufactured in-house. The app’s unique selling proposition (USP) will be providing customers access to high-quality jewelry at competitive prices, enabled by bulk purchasing and a robust digital marketing strategy. The company plans to exclusively focus on digital marketing, forgoing traditional media channels.

1. How will you promote Jewels4All on the online platforms? (10 Marks)

2. Assume you plan to launch a campaign to promote the Jewels4All where the main objective is to create brand awareness for the masses. The campaign will be done at the national level with a very high budget. Explain the seven stages for setting up marketing campaign for the brand Jewels4All. (10 Marks)

3.a. Explain the key activities involved in the campaign set up for the Brand Jewels4All.(5 Marks)

b. What are the key activities involved in monitoring the campaign for Jewels4All?(5 Marks)

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