Description
Assignment Sample Solution: Marketing Management September 2024
NMIM$ Global Access
School for Continuing Education (NGA-SCE)
Course: Marketing Management September 2024
Internal Assignment Applicable for September 2024 Examination
Q1. Explain various marketing management orientations and their alignment with E-JOSH
Technologies. (10 Marks)
Q2. What are the key geographic, demographic, psychographic, and behavioral characteristics
of the segments that E-JOSH Technologies targets? (10 Marks)
Q3 a) How can E-JOSH Technologies leverage digital marketing channels? (5 Marks)
Q3 b) Which positioning strategy could be most appropriate for E-JOSH Technologies, explain
with reasons. (5 Marks)
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