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Marketing research April 2025

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Assignment Sample Solution: Marketing research April 2025

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: Marketing research April 2025

Internal Assignment Applicable for April 2025 Examination

  1. You are the Marketing Director of Gharonda Constructions in Delhi NCR. Your company wants to conduct market research to assess customer needs and preferences. Prepare a research plan – Mentioning the Target Group, Priority Markets, and Research Hypotheses in the plan along with the Success Criteria for your research. (10 Marks)
  2. Define the Target Group for Aishwarya Homes, a Property Developer in Chennai. Analyze the major infrastructure initiatives in Chennai (the Chennai Metro Rail, the Chennai-Bengaluru Industrial Corridor, Elevated Corridors, etc.) and their impact on the Chennai Real Estate market. What are the Opportunities for the Company? What are the Risks and how can they mitigate against these?   (10 Marks)
  3. You’re the CMO for an Indian Automotive Major. Your company is planning the Pan- India launch of a new Product Family of Electric Two-Wheelers targeted at the entire family. As a first step, you’ve decided to conduct Market Research to help focus your MarketingPlan.
  4. As part of your Market Research, describe your preferred sampling technique(s) and why you’ve chosen it(these). (5 Marks)
  5. Describe (at least) Five (5) Secondary Sources which you can leverage and as well, the reasons for selecting them. (5 Marks)


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