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New Product Development and Managing Innovation April 2025

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Assignment Sample Solution: New Product Development April 2025

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: New Product Development and Managing Innovation April 2025

Internal Assignment Applicable for April 2025 Examination

  1. An important aspect of launching new products is defining a ‘new product strategy’ before delving into idea generation. Imagine that you are part of the Product Strategy team for a global electric vehicle manufacturer. The company plans to introduce an affordable, entry-level electric car for the Southeast Asian market. Using the Ansoff Matrix and the BCG Matrix, analyze the strategy for this product launch. (10 Marks)
  2. Can you explain  the  various  stages  of  a  product/technology  lifecycle?  Use appropriate examples of brands/products (from industries of your choice) to explain different aspects of the product/technology lifecycle stages. (10 Marks)3a. Explain  the  4  different  types  of  innovation  (based  technology  and  market)? Provide a real-life example for each.   (5 Marks)

    b) Why should companies do competitor analysis & what are the benefits of it? Explain Porter’s 5 forces model with an example from an industry of your choice. (5 Marks)

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