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New Product Development and Managing Innovation September 2024

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Assignment Sample Solution: New Product Development September 2024

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: New Product Development and Managing Innovation September 2024

Internal Assignment Applicable for September 2024 Examination

 

  1. You’re part of the strategy team at an educational technology startup targeting young
    adults. Your task is to lead the development of a new product aimed at providing
    learning opportunities for individuals in their late teens and twenties. The product will
    cover various subjects such as coding, music, arts, etc. Explain your approach
    throughout the different stages of the generic product design and development process.
    (10 Marks)

    2) What components constitute product packaging, and what functions does packaging
    fulfill? Consider the role of packaging through the perspective of e-commerce
    platforms in India (e.g., Amazon, Big Basket, Myntra, Meesho). Discuss the
    significance of product packaging in this context. (10 Marks)
    3)
    a) You hold the position of product manager at a cutting-edge technology startup. Your
    friend is establishing a business and seeks guidance on Intellectual Property Rights
    (IPR). Clarify the different forms of IPR and emphasize the importance of integrating
    IPR considerations into new product development. Offer an illustrative example for
    each type of IPR. (5 Marks)
    b) Let’s say you’re part of the team at FitSprint, a startup specializing in Android app
    development. FitSprint seeks your expertise in analyzing various product features for
    their upcoming fitness tracking app using the Kano model. Provide a concise overview
    of the Kano model and discuss its classifications of features within the realm of
    smartphone applications. (5 marks)

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