New Product Development December 2023


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Assignment Sample Solution: New Product Development December 2023

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: New Product Development December 2023

Internal Assignment Applicable for December 2023 Examination


  1. Vinesh works as a product manager for a large multi-national automobile company (eg. Volkswagen, Ford etc.). The company would like to create a new car targeted at youngsters in the age group of 25-35 years. Vinesh is responsible for the end to end product development process. Describe the approach across the different steps in generic product design and development process that he should follow. (10 Marks)
  2. Vinesh (from the previous example) has done good job assembling a team. He now has to generate product ideas. What are different idea generation strategies that he can use and what are the characteristics of each. (10 Marks)

3a. Consider that you work for an Android app development company, NeuApps. The company needs your help in analyzing the different types product features for a new fitness tracking app they are developing, using the Kano model? Give a brief description of Kano model and explain the different types of features described by it in the context of a smartphone. (5 marks)

3b. You are a product manager at a new age start up. A friend of yours is setting up a company and would like understand the nuances of Intellectual Property Rights? Explain the different types of IPR and the need for considering IPR during a new product development. Provide an example for each type of IPR. (5 Marks)


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