Research Methodology April 2024


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Assignment Solution : Research Methodology April 2024

School for Continuing Education (NGA-SCE)

Course: Research Methodology April 2024

Internal Assignment Applicable for April 2024Examination

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1. Shoppers stop is conducting an observational research study to analyze the behavior of shoppers in a retail store. Describe the advantages and disadvantages of using a concealed versus unconcealed observation technique. Which technique should be used by Shoppers stop with relevant justification? (10 Marks)

2. What is a mediating variable? How a mediating variable is different from moderating variable? Develop a conceptual model by analyzing literature to show the relationship of mediating and moderating variable. (10 Marks)
3. Sebamed, a German-based specialist skincare company, has emerged as a formidable disruptor in the highly competitive skincare industry, significantly impacting Unilever’s longstanding dominance. Sebamed’s unwavering dedication to catering specifically to sensitive skin needs has resonated with a growing segment of health  conscious consumers seeking more gentle and hypoallergenic skincare solutions. By focusing on skin-friendly pH levels and leveraging dermatological research, Sebamed has established itself as a trusted brand among those seeking targeted skincare solutions. Their fierce advertising caused a lot of damage to Unilever. Sebamed’s
success has posed a direct threat to Unilever’s skincare business, especially in markets where consumers increasingly prioritize natural and skin-friendly products.
Acknowledging the disruption caused by Sebamed, Unilever recognized the importance of addressing consumer demand for more natural and sensitive skincare products.
a. Develop a questionnaire to survey the consumer’s preferences and expectations from
skin care product. (5 Marks)
b. Conduct a primary data collection from 10-15 respondents and present the findings.
(5 Marks)

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