Research Methodology December 2023


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Assignment Solution : Research Methodology December 2023

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School for Continuing Education (NGA-SCE)

Course: Research Methodology December 2023

Internal Assignment Applicable for December 2023 Examination

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1.  Compare and contrast qualitative and quantitative research methods. Apollo hospitals wants to investigate the factors contributing to patient satisfaction in their hospitals. Develop a research plant using mixed-method approach and outline the steps you would take to conduct research. (10 Marks)

2. Netflix is interested in examining the relationship between user interface design and customer satisfaction. How would you design an experimental study to investigate this relationship, and what variables would you manipulate and measure? (10 Marks)

3. The once-promising metaverse, envisioned as the future of virtual reality, has faced a remarkable and abrupt downfall. Its rise and fall present a unique opportunity to explore the intricate challenges of constructing interconnected virtual worlds. This article investigates the contributing factors to the metaverse’s demise and examines the valuable lessons learned from this ambitious venture. Originally introduced as “Meta,” an offspring of popular media such as “Tron” and “Second Life,” the metaverse gained significant attention and investment frenzy. However, a lack of clear direction and coherent vision for the product ultimately led to its decline. As the tech industry shifted its focus to generative AI, the fate of the metaverse was sealed, landing it among the failed ideas in the tech industry’s graveyard. This short-lived and inglorious ending of the metaverse serves as a harsh critique of the tech industry that once championed its creation.

a. Develop qualitative questions for conducting interview to understand if Metaverse has actually failed? (5 Marks)

b. Interview 4-5 respondents for with the questions formulated and generate themes devaluate the future of metaverse? (5 Marks)


Last date : 29th November

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