Research Methodology December 2024

Description

Assignment Solution: Research Methodology December 2024

School for Continuing Education (NGA-SCE)

Course: Research Methodology December 2024

Internal Assignment Applicable for December 2024  Examination

Q1. Samsung mobile phones have been facing a significant decline in market shar eover the past one year in India, despite the growing overall demand for Mobile Phones. The company’s sales have decreased by 12%, while competitors have seen
a growth of 18% in the same period. This decline is affecting the company’s
profitability and brand position in the market. This decline is occurring despite an overall increase in industry demand. The problem impacts the company’s
profitability, brand strength, and market position. Which type of research study is
above and what can be the research questions for this study? Explain which research design you will follow and why? (10 Marks)
Q2. You are working in the HR department of Havells India; who have 15 state-of-the art manufacturing plants spread across 8 locations in India. You have to study the
relationship of Annual Increment (three levels 5%, 8% and 10%) and employee
productivity (in units). Explain the design of experiment, independent, dependent
and extraneous variable (assume any) for the study. What can be the potential
threat to internal and external validity in this experiment? (10 Marks)
Q3. In recent years, the financial landscape has witnessed significant transformations
driven by advances in technology and the widespread adoption of online banking
platforms. The emergence of online banking has revolutionized the way consumers
engage with banks. With the increasing adoption of digital banking channels, it is
crucial to assess how traditional banking methods are affected in terms of customer
behavior, service demand, Trust, Security, operational adjustments and the
response to the socio-demography of consumers.
a. Develop a comprehensive research plan to compare customer satisfaction
and service efficiency between online and offline banking. (5 Marks)
b. Develop a Structured questionnaire for this study. (5 Marks)
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