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Services marketing April 2025

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Assignment Sample Solution: Services marketing April 2025

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: Services marketing April 2025

Internal Assignment Applicable for April 2025 Examination

  1. There are various salons in your city and in the future, you intend to open a salon. The problem is that all of them offer similar kinds of services. In such a case, you’ll need to make sure you differentiate your service offerings. Analyse and present the approach or the steps which should help you in creating differentiation for your processes, people and physical evidence. (10 Marks)
  2. You play the guitar. Your friends have been suggesting, that to start with your music classes. You also intend to offer other music and hobby classes by inviting experts. Considering that you plan to start your guitar classes, explain how would you apply the 7Ps used in Service Marketing in the given scenario which should also help you in an effective strategy formulation. (10 Marks)
  3. You have started a home cooked meal service. However, reaching out to people is a big challenge considering your limited marketing budget.
  4. How will you build a service brand with your limited budgets? (5 Marks)
  5. How will attract your first set of customers? (5 Marks)


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