Brand Management April 2025 Examination

Description

Brand Management

April 2025 Examination

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course:

Brand Management

April 2025 Examination

Brand Management

April 2025 Examination

Q1. The strategic brand management process has four main steps. Please explain and relate one of the steps namely ‘Identify and establish brand positioning and values’. You may relate this specific step to the brand ‘MAGGI’ (from Nestle).  (10 Marks)

Q2. Gillette Limited, world famous for its razors also has numerous products based on brand extension principles. They have products like Gillette shaving gel, foams, after- shave lotion and more. List and relate how Gillette Limited would have evaluated brand extension opportunities available to them. List at least any three brand extension opportunities identification steps.   (10 Marks)

Q3. McDonalds is a world-famous fast-food restaurant chain. They also have over 500 numbers of outlets in India. McDonald’s has several outlets opened through a franchisee route. McDonald’s also does innovative sales promotion ideas. By understanding certain aspects of McDonald’s story, one can understand brand management better. Answer the following questions and support MBA learning students to understand branding better by reading your notes.

1. A) Identify any  two  brand  elements  of  McDonald’s  in  India  and  provide  your understanding of the criteria based on which various brand elements are decided by McDonalds. Your answer must related to McDonalds brand elements only.         (5 Marks)

1. B) Identify and relate any two innovative sales promotion ideas used by McDonald’s in India and explain what may have been the purpose of doing it. (5 Marks)

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