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Marketing Management June 2025

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Assignment Sample Solution: Marketing Management June 2025

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: Marketing Management June 2025

Internal Assignment Applicable for June 2025 Examination

Q1 Analyze how digital and social media have transformed customer relationship management in modern marketing. Support your answer with real-life examples as applicable. (10 Marks)

 Q2 Discuss the role of a value proposition in differentiating a brand in the marketplace. How does it contribute to customer engagement? Support your answer with real-life examples as applicable. (10 Marks)

Q3 (A) Discuss how modern marketing approaches, such as social media and digital marketing, have changed the way companies engage with consumers? Support your answer with real-life examples as applicable. (5 Marks)

Q3 (B) How can companies effectively manage customer relationships to capture customer lifetime value? Support your answer with real-life examples as applicable. (5 Marks)

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