Marketing research April 2024

Description

Assignment Sample Solution: Marketing research April 2024

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: Marketing research April 2024

Internal Assignment Applicable for April 2024 Examination

1. Pizza hut is interested in expanding its menu to include healthier options. Using techniques of new product development elaborate on the steps that Pizza hut should follow to for launching new products. (10 Marks)

2. Microsoft is exploring opportunities to expand its customer base internationally. How would you conduct market research to identify potential target markets, cultural differences, and preferences for technology products in different countries? Develop a market research process to understand the reasons for the same. (10 Marks)
3. Levis is seeking to improve its data security, transparency, and overall efficiency in its operations. However, the current centralized systems pose significant risks of data breaches and lack the ability to ensure seamless data sharing with stakeholders. To address these challenges, the company is considering integrating blockchain technology into its infrastructure. The problem statement is to identify the optimal
approach to integrate blockchain, ensuring data integrity, enhancing transparency, and maximizing operational efficiency while considering potential implementation challenges and costs. The company aims to explore blockchain’s potential benefits and limitations to make an informed decision about adopting this innovative technology for its business processes.
a) Choose the appropriate research methodology for conducting the research that would answer the mentioned business problem. Elaborate the same along with justification.
(5 Marks)
b) Generate a questionnaire for conducting the survey on how Levis can leverage the power of blockchain. (5 Marks)
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