Research Methodology September 2024

Description

Assignment Solution : Research Methodology September 2024

School for Continuing Education (NGA-SCE)

Course: Research Methodology September 2024

Internal Assignment Applicable for September 2024  Examination

Q1. A consultancy company providing services in the area of Digital Transformation and
Analytics is seeing a considerable amount of attrition among its employees. The company
is interested in reducing the level of attrition as the cost of recruiting new employees is
adding to the burden of its overall cost. Discuss the management problem and convert it into
a research problem. Write down the research plan for this study. (10 Marks)

Q2. You have been working in HDFC bank as marketing manager. You have to study the
relationship between new adverting campaign themes and customer’s liking of the
campaign. Explain independent, dependent and extraneous variables for this study. State the
design of experiment, null and alternative hypothesis for this situation. What are the
potential threats of internal and external validity? (10 Marks)
Q3. The real estate boom has seen significant rise after the pandemic is over from last two
years. The prices of mid-size flats for the middle class has gone up considerably. One of the
real estate branded company (Paradise Group) has been following ethical practices and
RERA (Real Estate Regulatory authority) standards. They have been providing Semifurnished housing, quality material, timely possession and legal rights to its customers.
However, the prices offered by Company is slightly higher than those of customers in the
same area/zone. They relied on both paid adverting and word of mouth(WOM) promotion
as they believe in real estate has to leverage both.
a. Develop suitable research questions, research objectives and variables to be studied and
measured. (5 Marks)
b. Develop a suitable questionnaire for answering the developed research problems and
objectives. Explain the type of scale after each question. (5 Marks)

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