Sales management April 2024


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Assignment Sample Solution: Sales management April 2024

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: Sales management April 2024

Internal Assignment Applicable for April 2024 Examination

Q1. If you are appointed as a sales trainer for a consumer products strategic business unit of a large multinational company with 100 salespeople, how would you decide their specific training needs? (10 Marks)
Q2. Prepare a Sales Plan for a brand of soap brand focusing in rural market. (10 Marks)
Q3. Read the case & answer the questions based on the case:
Anil has been working as a salesman with Sony Electronics for two years. The sales manager is impressed with his excellent performance in both the years. To motivate Anil, the sales
manager has to choose from one of the following three options:
(a) Give an ‘all expenses paid’ international holiday package for Anil and his family,
(b) Include Anil in a special task force for new strategic initiatives,
(c) Present him the “Star Performer of the Year” award in the annual sales conference.
Q3 a) Suggest how Anil’s sales manager should take a decision. Justify (5 Marks)
Q3 b) What motivation techniques should be followed by Sony Electronics? (5 Marks)

contact details for June-2023

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