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Sales management April 2025

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Assignment Sample Solution: Sales management April 2025

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: Sales management April 2025

Internal Assignment Applicable for April 2025 Examination

  1. A sales manager notices that one of their top-performing sales personnel, Ravi, has been consistently missing targets over the last three months. Upon discussion, Ravi shares that he feels undervalued and mentions that newer team members receive more recognition. As a sales manager, what steps would you take to motivate Ravi and ensure he regains his enthusiasm and performance levels? (10 Marks)
  2. Prepare a Sales Plan for a brand of electronic goods focusing in rural market (10 Marks)
    1. Read the case & answer the questions based on the case:

    XYZ Pvt. Ltd., a growing FMCG company, is planning to expand its market presence in Tier- 2 and Tier-3 cities. The sales manager, Mr. Mehta, has been asked to prepare the sales budget for the upcoming financial year. He reviews historical sales data, market demand, and competitor strategies to set a target of a 20% increase in sales. He allocates funds for promotional campaigns, salesforce incentives, and distribution enhancements. However, during the budget review meeting, the finance team recommends a 10% cut, citing cost constraints. This forces Mr. Mehta to reconsider the allocation of funds without compromising the growth target.

    Questions:

    1. How should Mr. Mehta prioritize his budget allocation to balance cost efficiency with achieving the sales growth target? (5 Marks)
    2. What alternative strategies can Mr. Mehta consider to optimize resources and still meet the expansion goals? (5 Marks)

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