Strategic management April 2025

Description

Assignment Solution: Strategic management April 2025

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: Strategic management June 2024April 2025

Internal Assignment Applicable for April 2025 Examination

1. You are the CMO of Godrej Consumer Products, and sequentially sales are dropping every quarter – and the steepest decline (~10%) has happened in in this quarter. Naturally, the management is worried about this situation. In these circumstances. Analyze the reasons for the dropping revenue. What strategic approaches would you suggest in this situation? Give valid reasons to support your answer. (10 Marks)
2. Given the size of the Indian market, the NBA is keen to expand into India and they have hired your Consulting firm to advise them. Describe (at least two) tools you’d use in your analysis and why you’re choosing them. Summarize your Action Plan and a high-level timeline. (10 Marks)
3. You are the Head – Marketing Strategy for X-India. Your business is dependent on Paid Accounts and Advertising. However, despite the large number of consumers using your app, Advertising Revenue has been flat for the past 3 quarters. In this situation…
4. Create a strategy to attract advertisers. Provide examples to support your answer. (5 Marks)
5. Develop two strategies to communicate with your advertisers. (5 Marks)

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