Description
Assignment Sample Solution: Consumer Behavior April 2024
NMIM$ Global Access
School for Continuing Education (NGA-SCE)
Course: Consumer Behavior April 2024
Internal Assignment Applicable for April 2024 Examination
Q1. The Mumbai Metro currently has 3 Metro Routes that are fully operational while another 5 are in various stages of construction. These 5 lines will be gradually opened to citizens of
Mumbai by 2024 and they will be fully operational by early 2025. The Mumbai Metro wants to run campaign in Mumbai to encourage people to switch from private transport to Metro
and also shift from auto rickshaws and cabs to Metro as this is faster, safer, quicker and environmentally safe. What can Mumbai Metro do to change commuters’ attitudes towards
public transport? (10 Marks)
Q2. Akshaya Tritiya is a significant festival in India, often associated with buying gold and other valuable items. How does the tradition of buying gold on Akshaya Tritiya impact
consumer behavior in India, and what are the psychological factors that drive this behavior?
(10 Marks)
Q3. Answer the following.
a. Analyse the current trends in the Indian market that are making marketers and advertising agencies shift from broadcasting to narrow casting. (5 Marks)
b. Take a product category like Fashion Accessories – analyze how consumer behavior differs for Fashion Accessories in the Online and Offline shopping modes (5 Marks)
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