e-Business December 2023



Assignment Sample Solution: e-Business December 2023

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: e-Business December 2023

Internal Assignment Applicable for December 2023 Examination

Q.1) Suppose you’ve been hired as a digital marketing consultant for a promising startup in the online gaming industry. After conducting an initial survey, you discovered that the company relies on traditional tools and methods for its online operations. To boost their business productivity, you plan to meet with the management and present various online marketing strategies and tools commonly employed by successful e-businesses. What
types of online marketing tools and strategies would you recommend for promoting the company’s operations in India? (10 marks)
Q.2) As the proprietor of a popular cloud kitchen brand, you are currently exploring various revenue models to diversify and boost your streams of income. Explain the different types of revenue models applicable to e-businesses. Additionally, identify which
revenue models are most suitable for the popular cloud kitchen brand. Address the potential challenges associated with each revenue model and how they may influence the success of the cloud kitchen. Furthermore, analyze the influence of technology on these revenue models and discuss how technology can be utilized to optimize the revenue of the cloud kitchen. (10 marks)
Q.3) The rapid growth of online shopping for gifts in India has led to the increased significance of providing a seamless and user-friendly experience to customers. A critical aspect of this experience lies in the shopping cart capabilities offered by online gift apps.
Provide an overview of the online gift app market in India, highlighting key trends and growth factors by explaining how the market has evolved over the years to meet customer demands and preferences.
a) Discuss the significance of shopping cart by identifying at least three different types of shopping cart capabilities that online gift apps in India can offer. For each capability,
provide a comprehensive explanation and illustrate how it benefits users during the shopping process. (5 Marks)
b) Evaluate the advantages and disadvantages of each shopping cart capability discussed in Part a. Analyze how these features impact customer satisfaction, app performance, and revenue generation for gift apps by comparing the three shopping cart capabilities in terms of their effectiveness in meeting customer needs and enhancing the overall shopping
experience. (5 Marks)

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