International Marketing April 2024


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Assignment Sample Solution: International Marketing April 2024

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: International Marketing April 2024

Internal Assignment Applicable for April 2024 Examination

1) India received the highest annual FDI inflows, in recent years. While FDI and FII bring in foreign capital, which is essential for a country’s economic development.
However, they also cause damage to small and medium enterprises who lack economy of scales in home country. In your opinion, do you think we should permit FDI and FII to invest in our country? (10 Marks)

2) Chinese brands commanded 75% of India’s smartphone market in 2022, down from 76% in 2021. What would be your strategy to promote and manufacture more of Indian brands in India? Also, express your opinion on the impact of iPhone
manufacturing in India. (10 Marks)
3) Read the following case study carefully and then answer the questions that follow: ABC Motors, a renowned foreign automotive manufacturer, entered the Indian market with high hopes of capitalizing on the growing demand for automobiles. They decided to establish a manufacturing plant in India, hoping to tap into the vast Indian consumer base. ABC Motors faced the challenge of meeting the Indian government’s strict conditions, which required a significant portion of their vehicle components to be sourced locally. This posed a logistical nightmare, as many specialized components were not readily available in the Indian market. The foreign company was accustomed to international standards, and there was skepticisms about the reliability of locally sourced materials and components. A few challenges ABC Motors will face – they have to invest heavily in setting up local supply chains, which increased production costs, lead to delays in production. This, in turn, affected  their ability to meet market demand and capitalize on market trends effectively.
These added costs and dealing with the Indian government’s bureaucracy and navigating the complexities added an additional layer of challenge. Delays in approvals and changing regulations further exacerbated the situation. This in turn made their vehicles less competitive in the Indian market.
a) Determine the specific non-tariff barrier addressed in the case and clarify its main
purpose for implementation. (5marks)
b) Outline three strategies that ABC can develop to ensure the success of this
transaction in Indian market. (5marks)

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