Assignment Sample Solution: Brand management December 2023
NMIM$ Global Access
School for Continuing Education (NGA-SCE)
Course: Brand management December 2023
Internal Assignment Applicable for December 2023 Examination
1.You have been selected as a brand in charge of the business and you have been given a task to work on brand elements including brand name. Bella has an open mindset for changing the name if that works for the business. Explain and elaborate on various types of Brand elements that you will suggest for the business. (10 Marks)
2.Explain various ways through which you will leverage secondary brand association for the business. (10 Marks)
3.As a brand in charge of the business, explain your concepts on branding with example to Bella:
a. What are the various things that can be branded, explain with special reference to business. (5 Marks)
b. What are the major brand challenges in contemporary times? (5 Marks)
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