Customer relationship management December 2023


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Assignment Sample Solution: Customer relationship management December 2023

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: Customer relationship management December 2023

Internal Assignment Applicable for December 2023 Examination

Q1. Raghav has started his business and is doing it successfully for quite some time. However, the business has been undergoing a tough competition in the last couple of years and he is planning to start CRM practices for his organization. As a consultant what would you advise him regarding the advantages, disadvantages of CRM. What will you advise him on the prospects of CRM? (10 Marks)

Q2. Your company manufactures LED bulbs for sales both in B2B and B2C markets. However, to build relationships you feel there is a strong need to partner with major customers. Your consultant friend has explained to you about the concept of reciprocation. How would you use the concept of reciprocation to build a strong relationship with your customers? (10 Marks)

Q3. As a Chief Technological Officer, you are about to implement, a CRM solution in your organization? How will you:

 a. Build a strong database of your customers? Modify and update it as necessary? What will be your sources of data? (5 marks)

 b. How will you build a CRM roadmap for your technological implementation? (5 marks)


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