e-Business April 2024



Assignment Sample Solution: e-Business April 2024

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: e-Business April 2024

Internal Assignment Applicable for April 2024 Examination

Q1. Suppose you are hired as a business consultant by DMart ready retail store to assess the potential advantages of shifting from a traditional brick-and-mortar store to an e business model. Drawing from your expertise, outline the benefits and obstacles that come with e-business in the retail sector, as well as the impact it has on customer experience, sales, and profitability. Additionally, provide insights into the essential strategies the retail store should embrace to execute a successful transition to an e-business model, including potential risks and limitations associated with e-business in the retail sector, along with
recommendations for mitigating those risks and challenges. (10 marks)
Q2. Being an e-business organization, the acquisition of customer data is crucial for gaining insights into your target audience and enhancing marketing strategies. Explore
diverse approaches to gathering customer data online and provide concise explanations for at least five of such methods. Additionally, your list of methods should encompass both
passive (minimum 2) and active (minimum 2) data collection techniques while also taking into account the ethical considerations associated with each data collection method used by the e-business companies. (10 marks)
Q3. Let us suppose you have been hired by a quick commerce startup promising delivery to customers within minutes as an operations consultant to enhance their business
productivity. To enhance the effectiveness of their operations, you decided to explain to the management the concepts of e-SCM and e-CRM that can be potentially useful for
a) Explain how implementing e-SCM can help the startup to manage its supply chain more efficiently and effectively while implementing e-CRM can help the startup company to
better understand and serve its customers. (5 marks)
b) Explain how the quick commerce startup can integrate e-SCM and e-CRM to create a more efficient and customer-centric business model. (5 marks)

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