Assignment Sample Solution: Global Retailing December 2023
NMIM$ Global Access
School for Continuing Education (NGA-SCE)
Course: Global Retailing December 2023
Internal Assignment Applicable for December 2023 Examination
1) How is Nestle India planning its rural growth trend and which are the best-selling products of Nestle and what’s its strategy? (10 marks)
2) You are supposed to set up an exclusive new brand of college bags? What is the kind of display that you can think of to increase the sale of these bags and give it a good brand name where it creates an impact? (10 marks)
3) Case Study
Ashok Leyland to enter used vehicle biz Partners Shriram Automall to launch platform for pre-owned vehicles
Hinduja Group’s flagship commercial vehicle major Ashok Leyland (AL) on Monday announced its foray into the used vehicles business by tying up with Shriram Automall India
(SAMIL), which connects pre-owned vehicles and equipment buyers and sellers. The companies will launch an exclusive platform for pre-owned vehicles.
The physical (physical plus digital) platform will facilitate exchange, proper disposal and purchase of old commercial vehicles. With this foray, Ashok Leyland aims to streamline the
used-vehicles market by lever- aging its digital ecosystem, existing and potential channel partners in over 100 Automall’s spread across the country. The company aims to bring in more
transparency in this space. The customers will also have access to other value-added services of Ashok Leyland like
I ALERT telematics solution, Driver SAATHI skilling solution, valuation, break down services and fuel, solutions through various digital solutions offered by the firm.
“With our aspirations to be an end-to-end mobility solutions provider, this partnership will help establish our presence in the pre-owned commercial vehicle segment. With our experience as one of the largest truck makers, this initiative will help to debottleneck the ecosystem through a consumer- centric digital solution, which will serve as an easy- to use touch point for our consumers; said Sanjay Saraswat, the head -medium and heavy commercial vehicles, Ashok Leyland. The company expects that the initiative will also help it in implementing the scrappage policy at the grassroots level.
The company said that through facilities like an exchange, disposal hybrid, and special vehicle inspection, the platform aims to become the top choice of customers who are considering
exchanging their vehicles. This will create an opportunity for Ashok Leyland to reach many fleets and single truck owners across India, it said.
“SAMIL is living on to the missions to bring innovative digital solutions to enhance the customer experience to the next level.” said Sameer Malhotra, CEO of Shriram Automall India. “Through the OEMs expertise of the Commercial Vehicle segment and our Phygital auctions platforms, which include over 100 Automall network strength. spread across India, we aim to create all-inclusive mobility solutions for buyers and sellers,” he said.
1. What is the strategy of Ashok Leyland? What is the advantage of this strategy and will it succeed? (5 marks)
2. What advantages does Ashok Leyland have with its strategy? What types of customers experiences are Ashok Leyland speaking of. (5 marks)
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