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Fundamentals of Big Data & Business Analytics April 2024

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Assignment Sample Solution: Fundamentals of Big Data & Business Analytics April 2024

NMIM$ Global Access

School for Continuing Education (NGA-SCE)

Course: Fundamentals of Big Data & Business Analytics April 2024

Internal Assignment Applicable for April 2024 Examination

1. Atem’s social network application has been a revolution in the technology industry and is improving by leaps and bounds every day. Atem has a huge technological infrastructure which enables them to collect, store, process and analyze the data of
the users. Mention 2 possible use cases which are enabled by the existence of big data platforms for Atem and how a company leverages this technology. Also, Research and provide information about if and how large social network companies use cloud technologies for their advertising capabilities. (10 Marks)
2. A world renowned Consumer Packaged Goods major has engaged you to optimize its marketing initiatives. Which business analysis technique is used to achieve this
and which statistical technique aids in achieving it? Mention briefly about the business analysis technique and the mathematical techniques involved in this
problem. (10 Marks)
3. PhonePe, a multi utility mobile application, has had a meteoric rise as the go to application for payments in the past few years, challenging the dominance of traditional banks and card-based payment systems. Assume you have been hired as
a data analytics consultant by one of its competitors.
a. Identify social media or mobile or application analytics tools that can be deployed to understand consumer behavior and trends. (5 Marks)
b. Identify mobile data analytics approaches and tools that can be deployed to understand and leverage customer behavior. (5 Marks)
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